Blog
Ideas, lessons and experiments.

How to get your first customers on X (Twitter) without paid ads
You don't need followers or an ad budget to get customers on X. Five tactics that work from zero: cold DMs people answer, useful comments, and posts that build trust.

How to find leads on social media without being spammy
Cold DMs and cold prospecting barely work. Here's a smarter way to find leads on social media: the people already asking for what you sell on Reddit, Hacker News and X.